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About Us

Our story

Out of a need to find high-quality and contemporary gifts inspired by Saudi Arabian arts and culture, the story of Samuda started. Gifting family members, close friends, and international visitors have always been a big part of the Saudi Arabian culture and traditions. What started as a personal hobby is becoming today a real sensation driven by our client's passion and search for heritage, beauty, and world elegance.

Our inspiration

Samuda is a precious and magical village located west of Al-Qassim Province in the Kingdom of Saudi Arabia. In the vast desert and during springtime, campers travel to Samuda to enjoy its astonishing purple lavender fields and the rare white camels roaming with pride. As we named our brand Samuda, we aspired to bring to the world the hidden beauty of this magical village through our exclusive and refined products.

bespoke & tailor-made

We offer corporate clients bespoke and tailor-made products and services from the concept stage through design and sampling to production and packaging. This service enables our clients to offer world-class customized products reflecting your company's history, traditions, and values.

Our cities

The scent of rain, a magical view of misty mountains, and welcoming people - Asir region is home to enchanting beauty. Inspired by the traditional painting Al Qatt Al Asiri, our Asir design is a celebration of the ancient art technique carried out by generations of women to decorate their homes and villages with awe-inspiring patterns.
The old town of Balad is a UNESCO world heritage monument and home to the finest coral architecture and carefully preserved historical landmarks. One of the oldest pathways of pilgrims, the streets of Al-Balad tell the tales of the time when the city thrived with trade and merchants.
Carrying the legacy of more than 7,000 years of human civilization, the vast desert of Al-Ula is home to natural wonders, ancient tombs, and giant sculpted mountains. Our Al-Ula design captures a timeless portrait of the balloon festival in the sky when the whole sky along with the tourist sites become an endearing sight.
Surrounded by deep valleys from every corner, Taif is a dreamy landscape often remembered as the City of Roses. Offering a picturesque view of the awe-inspiring beauty of the region, our Taif collection portrays the vibrant flowers of the plateau carefully placed in woven baskets. The borders of the luxurious scarves are also inspired by the intricate weaving patterns of the baskets giving each piece a beautiful touch.
Rich in heritage and knowledge, Diriyah is rightfully known as the pearl of the Kingdom. Stories of ancient trade and pilgrimage take us back to thousands of years when Diriyah was home to Al-Saud royal family. Our Diriyah design pays homage to the deep cultural roots and hidden treasures of the region with each unique design.
Breathtaking lavender fields in the middle of the vast desert make Samuda a magical springtime escape. Samuda collection weaves a story of the rarities found in the Al Qassim region of Saudi Arabia. Here, the swiftest white camels roam the blooming lavender fields creating an enchanting view of the Dara Mountains. Inspired by the traditional Al Sadu weaving, even the borders of each scarf are a replica of decorative accessories crafted for camels.
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